How GoSME Is Redefining SME Investment Through Community: Jonathan Goh at BeeTogether
At the GoSME x BeeTogether session, sponsored by Li Legacy, GoSME Founder Jonathan Goh reveals how SME investment is being rebuilt through community-led brand ecosystems. Moving beyond PR and pitch decks, GoSME’s BrandHives place investors, Gurus, and founders side-by-side on the ground—building trust through presence, participation, and shared growth. This is a new model of SME growth: authentic branding shaped by real experience, hands-on investors who earn trust, and communities that create resilience and long-term value. Not investment at arm’s length—but growth built together.
In this session, Jonathan explains the purpose behind the BrandHives, why SME founders often struggle to trust investors, and how GoSME is building a new model where investors, Gurus, and founders work side-by-side at ground level. Instead of PR or empty promises, this model builds trust through presence, participation, and shared growth.
You’ll hear:
Why many SMEs see investors as “sharks”—and how Li Legacy is changing that narrative by being visibly hands-on in every Hive.
How authentic branding comes from entrepreneurs who have walked the same path, not from theory or polished marketing agencies.
Why GoSME’s community-driven approach creates certainty, resilience, and real-world relevance for UK entrepreneurs.
The step-by-step path to joining the BrandHives and becoming part of a growing ecosystem of founders, Gurus, and long-term investors.
Whether you’re a founder seeking mentorship, a Guru looking to uplift others, or an investor exploring brand-driven SME growth, this presentation showcases a future where small businesses grow with their community — not in isolation.
👉 Join the Hive: https://www.gosme.biz/beetogether
👉 Profile Your Brand: https://gosme.biz/businessbrands
🎥 Presented at: GoSME x GMCC BeeTogether Event

How SMEs Become Investible: Mark Goh at the GoSME x BeeTogether Event
The future of investment isn’t in giants — it’s in micro and small businesses rooted in real communities. At the GoSME x BeeTogether event, Mark Goh, COO of Li Legacy Holdings (USD 80M AUM), shares why the world’s most overlooked businesses form the greatest blue-ocean opportunity. From a 50 sq ft one-man law firm in Chinatown to being entrusted with USD 1M by billionaire Idan Ofer, Mark dismantles a common myth: Advertising is lazy branding. Real branding is community trust. This belief defines Li Legacy’s investment philosophy.

From Burnout to Breakthrough: Franchise Your Way to Growth (Event Recap)
At the GoSME event, experts shared how visibility, leadership, and intellectual property (IP) are essential for small business growth. Featuring insights from Li Legacy’s Mark Goh, leadership coach Lisa Gillespie, and GoSME’s Jonathan Goh, the event offered practical strategies for SMEs.
